The way of online marketing for door and window ma

2022-07-22
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Yihe doors and windows - the top ten brands of doors and windows. Nowadays, many channel competitions have entered the era of big data. For door and window manufacturers, "how to do a good job in marketing" has become a tangle for many door and window manufacturers

nowadays, many channel competitions have entered the era of big data. For door and window manufacturers, "how to do a good job in marketing" has become a tangle for many door and window manufacturers. Learn from big manufacturers? Large manufacturers have their own corporate culture is not suitable. Yihe door and window editor believes that in the Internet era, whether traditional marketing has any intention. For small and medium-sized door and window manufacturers, it may be the best channel to seize the Internet marketing position with the help of three low-cost shortcuts: Weibo, wechat and small data

I. microblogging marketing

microblogging has taken the first step in the marketing of social media, and is now the place where all kinds of media events are exposed. According to the latest data, Sina Weibo has hundreds of millions of active users every day and billions of active users every month. At the same time, Weibo is now the fastest channel to obtain mobile information, and it is still valuable. I just found that the main active groups on Weibo are media companies and we media, and corporate accounts are basically not very active. Is Weibo still done? The official Weibo of small and medium-sized door and window manufacturers should be opened. It's good to be the publicity window of the manufacturer, and you don't need to invest more energy in daily operations. However, if there are products or brand activities, you can release updates. You can answer user inquiries and monitor the household registration monument. Yihe door and window editor believes that Weibo is still worthy of attention. In terms of energy investment, Weibo and wechat should be 37 points

second, wechat's wechat business

wechat business (wechat e-commerce), although it has experienced glory in 2014, the diving in 2015, is considered a good thing. Those who die are all thinking of speculating and cheating, and those who can survive are more conscientious enterprises that take the right path to do business. Wechat merchants, whose products are like character, buy bad aluminum alloy door products on other e-commerce platforms. Give me a bad comment and I won't go next time; If you buy a bad door in your circle of friends, you'll be embarrassed to meet next time. E-commerce is difficult, and wechat is even more difficult, but wechat has opened up a new e-commerce sales thinking. Yihe door and window editor believes that traditional e-commerce is a thinking of selling goods, and wechat is a thinking of selling people, turning every user into a producer and marketer, both consumers and producers (sales and agents). Isn't this the expectation of countless door and window manufacturers? In the past, users thought that this product would help spread. Through the spread, they had the opportunity to transform into distributors and get profits from sharing. Of course, the wechat e-commerce model is not suitable for all door and window manufacturers, but in 2016, more door and window franchisees will use the wechat model for brand marketing and sales

III. small data marketing

big data is a hot word, but it was previously said by big brands and enterprises that it has nothing to do with small and medium-sized door and window manufacturers. No matter how much data is used, only how it is used. Some manufacturers try every means to collect customers' birthdays, just to send birthday cards to customers a week in advance for care. At the same time, they are told that there are discounts on the birthday day, and as a result, sales are very good. To play big data well, we must start with small data, especially small and medium-sized door and window manufacturers. I can actually do a lot after I have wechat, but I haven't explored it well. Seeing the continuous opening of wechat, many tools have label management functions. When more and more small and medium-sized door and window manufacturers, wechat will enter the stage of refined operation and make real use of user data. At this time, small data marketing can bring unexpected gains

[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】

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