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Interpretation: the construction machinery agent market is facing three dilemmas

as a link between the host manufacturer and the user, the construction machinery agent is more directly and far-reaching than the host manufacturer due to market changes. In recent years, the ups and downs of the construction machinery industry are even more unforgettable to all agents. In the face of the current continuous downturn in the market and the still uncertain development trend, What should agents do right

the establishment of post market is conducive to the benign development of agents

new machine sales, as the main source of profit for agents, is closely related to their survival and development. Therefore, sales has always been the heart of agents, but at present, it is difficult for new machine sales to reproduce the past glory in the foreseeable period, and the risk of agents putting eggs in a basket to optimize the coal industry chain is also beginning to show, Therefore, tapping and utilizing the post market of construction machinery (the number of construction machinery market in China is up to 5million units) may be the key to the sustainable and benign development of agents in the future. However, it is also difficult for agents to increase post market profits now

first of all, to operate the post market, professional maintenance services and parts sales are indispensable. In recent years, with the increase of construction machinery in the market, the competition has become increasingly fierce, such as private repair shops, parts stores and personal repair (most people have no fixed place, and are connected with on-site repair) are also blooming everywhere

in addition, due to the shrinking living space and the imperfect management system, the post market vicious competition in the construction machinery industry continues, which is extremely unfavorable for agents, and even puts the post market development of many larger agents into a dilemma

one of the post agent market dilemmas, high cost and low benefit

for agents, the post development market needs to improve the maintenance, service, accessories system and make a lot of investment, such as the construction of special sites, the purchase of special equipment, professional fees (wages, training, subsidies, commissions), supporting administrative personnel expenses and the establishment of relatively independent regulations. The operating cost is relatively high, and the balance of revenue and expenditure of the company needs to be considered, In the market, the operation cost of private maintenance groups is small, so when quoting, it is only necessary to consider profits. Therefore, the quotation for the same fault is often much lower than that of agents

under the influence of private maintenance groups, agents often have to reduce the maintenance and service costs, resulting in agents often only get very little income after high investment

the second dilemma of the after market of agents is the vicious competition with high difficulty

the after market of agents is often not profit-making. At the same time, it also plays a role in establishing brand image and enhancing users' confidence in use and purchase. Therefore, agents must be cautious in the maintenance, service and accessories in the after market. Once disputes are not resolved well, they will be punished by DuPont, Bayer, BASF, Dow Chemical, Breyer, Shicheng Xinle Huabao and others have launched their own solutions, which has a negative impact on agents. Therefore, agents are more cautious in choosing maintenance solutions in the maintenance process, and most of the accessories are original accessories (generally, the price of original accessories is several times higher than that of market sub factory accessories, and some imported key accessories may be times higher), which leads to the high quotation of after market maintenance services of agents

however, private repairs in the market do not take these into account. Some people will use malicious price reduction methods to attract customers in order to grab business, but in order to make profits, they may use illegal maintenance service schemes, such as shoddy parts, adding unnecessary maintenance items and unconventional maintenance methods, which ostensibly reduce maintenance costs, but actually increase unnecessary waste and use risks, And disrupted the benign development of the post market of construction machinery

therefore, under such competition, formal repairs, services and accessories are almost unprofitable. Especially for agents, if they do not follow the price reduction, they will lose customers. It is suggested that the development of high-strength steel bars in the building materials industry chain will lose customers, and if they follow the price reduction, they may lose money, and this dilemma becomes more and more serious in a bad environment

the third dilemma of the post agent market is the pain of brain drain

equipment users often believe in the professional maintenance ability of agents when choosing the maintenance and accessories of agents. However, with the loss of professional talents, this sense of trust is obviously weakening (generally, there are not many people who can carry out full vehicle overhaul in maintenance plants), and the loss of professional talents will have other more profound effects on the post agent market

first of all, the loss of professionals will directly weaken the professional maintenance ability and brand image of agents

secondly, the loss of professionals will also lead to the leakage of technical details related to products and increase the difficulty of competition in the market after agents. Higher requirements are put forward for data processing after preservation and experiment.

finally, these lost professionals may use some other brand accessories with low price and stable performance when leaving the company for maintenance and service because they are familiar with the application of accessories, which will have a far-reaching impact on the sales of parts of agents

there is a long way to go for the development of the post agent market

how should the post agent market get rid of the dilemma? It is believed that in addition to expecting the government to issue more relevant policies to regulate the behavior of market operators, more professionals should also be retained based on people. On the one hand, agents can occupy the technical peak of agent brand products. On the other hand, it can also effectively prevent the leakage of key technologies and grasp more chips in the post market competition

in addition, China's construction machinery started much later than the developed countries, and there is a big gap in the attention and environment of the post market compared with the developed countries. However, the development of China's construction machinery post market has its own characteristics, so we can't blindly copy the development experience of the developed countries, but we need people from all walks of life in the industry to work hard and practice to improve it bit by bit

after agents operate, the market is often not profit-making. At the same time, it also plays a role in establishing brand image and enhancing users' confidence in use and purchase. Therefore, agents must be cautious in the maintenance, service and accessories in the post market. Once a dispute is not resolved well, it will have an adverse impact on agents. Therefore, agents are more cautious in the maintenance plan they choose in the maintenance process, And most of the accessories are original accessories (generally, the price of original accessories is several times higher than that of market sub factory accessories, and some imported key accessories may be times higher). This has led to the high quotation of post market maintenance services of agents

however, private repairs in the market do not take these into account. Some people will use malicious price reduction methods to attract customers in order to grab business, but in order to make profits, they may use illegal maintenance service schemes, such as shoddy parts, adding unnecessary maintenance items and unconventional maintenance methods, which ostensibly reduce maintenance costs, but actually increase unnecessary waste and use risks, And disrupted the benign development of the post market of construction machinery

therefore, under such competition, formal repairs, services and accessories are almost unprofitable. Especially for agents, if they don't follow the price reduction, they will lose customers, and if they follow the price reduction, they may lose money. This dilemma becomes more and more serious in a bad environment